FIFA Ultimate Team 14 was a very exciting time because we had the opportunity to design for both Gen3 and Gen4 consoles. I was fully involved in the rebranding research, UI design explorations, and new player items/assets for FIFA Ultimate Team. We wanted Gen4 to have a more premium look so tested both light and dark themes.
MAIN MENU - LIGHT
MAIN MENU - DARK
LEADERBOARD - LIGHT
LEADERBOARD - DARK
MY SQUAD - LIGHT
MY SQUAD - DARK
FINAL ITEM DESIGN